How Mumba was given shape
In the beginning, it was like planning a picnic trip! Everyone had a strong view, and there was no consensus. To break the ice, we selected a picture from the internet. It was a great logo, and we paid quite a bit to get the rights for it. But it was something borrowed, and it was only a while before the bickering started.
So, one Saturday in February, we all went out for lunch and asked ourselves questions like, “What connects toys and animals”? Soon we were rummaging through every colouring-book we could lay our hands on. Richa announced on Monday that she’d found something she really liked. Coincidentally, so did everyone else!
The idea was to let no one win (we compete healthy, everyone loses!). Finally, we reached out for professional help.
Chetan called up an old buddy from school, who connected him to someone else and finally we were in touch with Argha Sengupta. Argha’s best known for his work in the children’s movie, Toonpur Ka Superhero. Turned out that Argha was tied up for the next three months, but he was intrigued with our brand personality, and asked us if we could hang on. We were just happy to see our interest being reciprocated and decided to count the days.
Starting May, we started getting a steady flow of doodles. Argha drew us a standing Mumba, a sitting Mumba (somewhat pregnant), and a few versions of a humpty-dumpty type pose for Mumba. We excitedly looked forward to the doodle emails, as Mumba was given a nose job twice and a lip job thrice!
“Come, see my Zoo”, was the subject line of Argha’s email one morning. We were all glued onto our screens, looking at the image that seemed to call out to join in some honest mischief. There were smiles all around as it dawned that after six months of bickering, we had consensus on our beloved mascot. On close inspection, you’ll notice that Argha used a couple of clever details to give that distinctive personality. My favourite is the use of buttons as nostrils just above the most honestly mischievous lip-smacking smile! And if you notice there's a slight deformation in the smile - as in a child's sketch. Loved it!
Along the way, we came across some great resources. If you’re a young company and facing the same issues as we did, we’d recommend you start with the Logo Designer Blog.
For fun you can also watch this video on The Meanings Behind 37 Corporate Logos (ps: you will need to press pause in order to read).