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Skylanders hit $1 Billion

Posted on February 25, 2013 by Raksha There have been 1 comment(s)


Skylanders franchise has crossed $1 billion in just 15 months! Yes, Activision Publishing Inc. revealed that Skylanders series have generated more than $1 billion in less than 2 years. Over 100 million figures have already been sold worldwide. This number is inclusive of toys and accessories. Skylanders is the first video game IP to reach this milestone in the shortest time ever!

Skylanders Spyro’s Adventure” is the first game in the series. This game was released in 2011. It soon became the top-selling video game of the year. Spyro’s Adventure was developed by Toys for Bob and published by Activision. It is a video game with physical toy figures and a Power of Portal. The Portal has a sensor to read tags.

What is the game about? The 32 standard figures are classified under 8 different elements. The elements include – Magic, Water, Fire, Earth, Life, Tech and Undead. The game set comes with 3 characters – Spyro, Gill Grunt and Trigger Happy. These physical characters become visible in the game when placed on the Power of Portal. Magic! Though it seems like magic, but the Portal can actually be connected to the play machine via USB. Skylanders Spyro’s Adventure is a total action game. The game has levels of play and you need to collect crystals to move up the levels.

Skylanders Giants” released in 2012 and is a sequel to the Skylanders Spyro’s Adventure. The game offers 40 super-sized giants with super powers. Some of the characters are double the size of the earlier ones. The characters appear as you place them on the Portal of Power. The figures from the Skylanders Spyro’s Adventures are compatible with this Portal. Your child can use “Battle-Mode” for added adventure. Skylanders Giants won the “e-Connected Toy of The Year” at the 13th Annual Toy of the Year Awards.

Activision revealed the third sequel to Skylanders series – “Skylanders SWAP Force.” The game features 32 Skylander figures with swappable torsos and a Power of Portal.  The Swap Force feature does not work in the older Portal. Hence it requires a new Portal of Power which is lighter and slimmer. The figures from the older series work with this Portal. This means that the points earned earlier will work with this version. These characters have the ability to even jump. The pack includes action figures - Magna Charge and Wash Buckler. These figures can form the following combinations:

- Magna Buckler
- Magna Charge
- Wash Buckler
- Wash Charge

I personally think that their plan of “bringing toys to life” has come true. Skylanders - a game that every child must have!

This post was posted in Toy News & Research

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  • Great post Raksha. It's quite heartening for the toy industry that new franchises are getting accepted by consumers. I believe even Monster High has crossed the US$1b mark

    Posted on February 26, 2013 at 11:44 am