The Barbie story…
Barbie was the creative imagination of Ruth Handler who saw her daughter play with paper dolls and often gave them adult roles. She suggested the idea to her husband Elliot co-founder of Mattel Toy Company. However, he was unenthusiastic about the idea. Ruth went to Germany and saw an adult figured doll, Bild Lilli. She took these dolls back to Mattel and Handler along with Jack Ryan reworked the design of the doll. The new doll was given the name Barbie after Handler’s daughter Barbara and Barbie made her debut in the American International Toy Fair on March 9, 1959. This date is also Barbie’s official birthday. In 1964 Mattel acquired the rights of Bild Lilli and the production of Lilli was stopped. Today, Barbie is not just a range of dolls but a cultural icon. Barbie has a large range of branded goods such as books, apparel, cosmetics and video games. Barbie has also appeared in a series of animated films which are very popular with little girls.
Fun Barbie Facts:
1) Every second 2 Barbie dolls are sold somewhere in the World. That makes for 172,800 units per day or 63,072,000 dolls per year. Considering the average price of a Barbie doll is $20.00 in the American market, this makes Barbie a $1,261,440,000 business a year.
2) 351,000 Barbie dolls were sold in its first year of inception in 1959
3) Barbie.com is the number one girls’ site which has over 8 million monthly users who spend an average of 42 minutes on the site per visit.
4) $27,450 was the highest auctioned price of the original 1959 Barbie doll in mint condition
5) More than 105 million yards of fabric have gone into making Barbie doll and her friends’ fashion making Mattel one the largest apparel manufacturers in the world.
This post was posted in Others