Have been digging around for some trends in relation to toy buying habits. A few conundrums that I drew up
1. At the heart of toy purchase are adults, not kids! So kids gets exposed to toys that adults feel will help them acquire relevant skills. Marketers note
2. The role of toys in upbringing is very cultural, e.g. in the UK toy purchase is approximately one a week, while in Spain it is very low beyond the Christmas season
3. In Germany, building toys (e.g. Lego) are important, but in other places licensed toys (aka Hollywood fare) are dominant
4. There's a strong co-relation between parents liking the toy and their response to the question "Did you kid enjoy the toy"
5. Brands are not dominant everywhere. Italians show a marked preference for small scale manufacturers